02 / Hero and banner images · BurksUP Design

Hero images that land in one read.

Three hero variants per platform: a bold pull-quote on warm cream, a big-number stat on warm dark, and a founder-led trust card. Each one is the share-image you attach to a long-form LinkedIn post, a Facebook page post, or a tweet that needs visual weight.

LinkedIn · 1200 × 627

3 variants · pull-quote, stat, founder
A · Pull-quote1200×627
BURKSUP

Brand POV

Your site should book jobs. Not just exist.

Built to turn clicks into customers. @burksup
Cream canvas · single red accent
B · Big-stat callout1200×627
BURKSUP

Industry insight

8s

is all you get to earn their trust.

Source: Nielsen Norman first-impression study @burksup
Warm dark · numeric weight
C · Founder card1200×627
BURKSUP

Founder voice

I look at home service sites all day.

Here is the part most owners miss.

Nick Burks · founder, BurksUP Design @burksup
Cream · founder + insight

Facebook · 1200 × 630

3 variants · same system, slight ratio adjust
A · Pull-quote1200×630
BURKSUP

Brand POV

A weak website costs more than a new one.

Trust leaks before the phone rings. @burksup
Cream · cost-frame hook
B · Big-stat callout1200×630
BURKSUP

Industry watch

$0

is what you own if your website lives on a rented platform.

Renting ≠ Owning @burksup
Warm dark · ownership warning
C · Founder card1200×630
BURKSUP

Audit lens

Send me your site.

I'll tell you what stands out.

Even if we never work together.

Nick Burks · BurksUP Design @burksup
Cream · founder + audit CTA

Twitter / X · 1600 × 900

3 variants · 16:9 share image
A · Pull-quote1600×900
BURKSUP

Brand POV

Most home service sites whisper.

Your business is not a whisper.

Sound like the business you actually are. @burksup
Cream · voice metaphor
B · Big-stat callout1600×900
BURKSUP

Audit lens

3

things stood out on the last ten sites I reviewed.

Same three. Almost every time. @burksup
Warm dark · audit promise
C · Founder card1600×900

Founder, BurksUP Design

I rebuild weak sites for home service.

TV mounting, home cinema, AV install. Audit first. Preview before you pay.

Built like a craftsman. Plain as a handshake. @burksup

Nick Burks

Founder · BurksUP Design

Split cream + dark · founder portrait
heroes.html · BurksUP social package Audit first. No pressure either way.