03 / Feed posts · BurksUP Design

Eight feed posts, two ratios each.

The eight concepts that carry the BurksUP social system, rendered at both feed-post ratios: 1080×1080 for Instagram / Facebook square, and 1080×1350 for LinkedIn / Instagram / Threads / Bluesky / Twitter portrait. Real caption copy is included under every post.

01 · BRAND POV

Pull-quote tagline

The signature BurksUP line on a warm cream surface. One red accent. The hand-line earns the emotional moment without raising the volume.

Caption · LinkedIn / FacebookYour website is the first handshake your business gets to make. It should sound like you. It should feel like you. It should book the call. If your site is doing none of that right now, send it over. I'll give you a straight read. @burksup
Square1080 × 1080 · IG / FB
Brand POV · 01

Your website should book jobs.

Not just exist.

Built to turn clicks into customers.

@burksup
Portrait1080 × 1350 · LI / IG / Threads
Brand POV · 01

Your website should book jobs.

Not just exist.

Built to turn clicks into customers.

@burksup burksup.com
02 · INDUSTRY INSIGHT

Big-number stat callout

A single stat carries the surface. Warm dark gives it weight; Tentang Nanti One handwritten note translates the number into one plain English line.

Caption · LinkedIn / TwitterAbout 8 seconds. That is roughly how long it takes a home service buyer to decide whether your site looks trustworthy. 8 seconds to read a hero, scan a phone number, scroll past a stock photo, and decide. What is yours doing in the first 8? @burksup
Square1080 × 1080
Industry insight · 02
8s

to lose them. Or earn them.

Eight seconds isn't a lot.

@burksup
Portrait1080 × 1350
Industry insight · 02
8s

to lose their trust. Or earn it.

Eight seconds isn't a lot.

@burksup First-impression study · NN/g
03 · FOUNDER VOICE

Headshot + name + insight

Founder card pattern lifted from NP Digital, in BurksUP's plain-English voice. One quote per post, framed in the warm cream surface.

Caption · LinkedIn / FacebookI look at home service sites all day. Mounting, cinema, media wall, AV install. Here is the part most owners miss: Your site is making a decision about you before a single phone call happens. If it feels weak, the call never happens. If you want a straight read, send me the link. @burksup
Square1080 × 1080
Founder voice · 03 BURKSUP

Nick Burks

Founder · BurksUP Design

"I see the same three things on almost every home service site."

@burksup
Portrait1080 × 1350
Founder voice · 03 BURKSUP

Nick Burks

Founder · BurksUP Design

I look at home service sites all day. Mostly fixing them.

"Same three things, almost every site."

Hero. Phone. Reviews.

@burksup
04 · AUDIT OBSERVATION

Three things stood out

Numbered audit observation. Specificity beats persuasion. Three items, each one a real thing a home service owner can check on their own site in 30 seconds.

Caption · LinkedIn / FacebookThree things stood out on the last ten home service sites I reviewed. 1. The hero said nothing for six lines before the first specific. 2. The phone number was below the fold on mobile. 3. The reviews were generic templates, not real customer language. If even one of these is yours, the site is probably costing you calls. Send it over. I'll tell you which one to fix first. @burksup
Square1080 × 1080
Audit lens · 04 BURKSUP

3 things stood out.
Same. Almost. Every time.

  1. 01 Hero says nothing for six lines.
  2. 02 Phone number lives below the fold.
  3. 03 Reviews read like template text.

All three fixable in one afternoon.

@burksup From 10 audits · April
Portrait1080 × 1350
Audit lens · 04 BURKSUP

3 things stood out.
Same. Almost. Every. Time.

  1. 01 Hero says nothing
    for six lines.
  2. 02 Phone number lives
    below the fold.
  3. 03 Reviews read like
    template text.

All three fixable in one afternoon.

@burksup From 10 audits · April
05 · CASE STUDY TEASER

Before / after split

Two website panels side by side. Same business, two first impressions. Pulls from work shown on the BurksUP work page; the goal of the post is to prompt a click, not show every detail.

Caption · LinkedIn / FacebookSame business. Same install crew. Same reviews on Google. Same phone number. Two very different first impressions. If your customers are landing on the left version, they are probably making a decision about you before they ever read what you actually do. Full case study on the BurksUP work page. @burksup
Square1080 × 1080
Case study · 05 BURKSUP

Same business. Two impressions.

Before
After · BurksUP
Book a visit →
@burksup Full case · burksup.com/work
Portrait1080 × 1350
Case study · 05 BURKSUP

TV-mount install company.

Two first impressions.

Before
Generic hero.
No phone.
Trust leaks.
After · BurksUP
Book a visit →
Specific hero.
Phone up top.
Clear next step.
@burksup Full case · burksup.com/work
06 · INDUSTRY WATCH

Go High Level / website-ownership warning

Specific industry watch. Names the trap (Go High Level rented sites, payment lock-in, no source code), points out what owners stand to lose, offers a calm alternative.

Caption · LinkedIn / FacebookIf your website lives on a Go High Level page, ask the person who sold it to you one thing: If I stop paying you next month, what do I keep? Most of the time, the honest answer is: nothing. Not the pages. Not the design. Not the leads. Sometimes not even the phone number. You can rent. You can own. They are very different positions. If you want to know which side you are on, send the link. I'll tell you straight. @burksup
Square1080 × 1080
Industry watch · 06 BURKSUP

If you stop paying,

what do you keep?

For most home service owners renting a Go High Level site: nothing.

@burksup
Portrait1080 × 1350
Industry watch · 06 BURKSUP

If you stop paying,

what do you keep?

If your site lives on Go High Level, the honest answer is usually: nothing.

Renting is not owning.

@burksup Ownership matters
07 · BEHIND THE SCENES

Polaroid + handwritten caption

Tactile founder moment. Polaroid pinned at the top, hand-written caption below. Trades polish for proximity. Earns trust without selling.

Caption · Instagram / ThreadsSaturday morning. Coffee. Six home service sites pulled up at once. One audit at a time. Plain English. No pitch. Most owners just want a straight read on what their site is doing well, what it is not, and what they should fix first. That is what these mornings are for. If your site is in the queue, you will hear from me soon. @burksup
Square1080 × 1080
Behind the scenes · 07 BURKSUP

Saturday audits.

Coffee. Six sites. One owner at a time.

No pitch. Just a straight read.

@burksup
Portrait1080 × 1350
Behind the scenes · 07 BURKSUP

Saturday audits.

Coffee. Six sites.
One owner at a time.

No pitch. Just a straight read.

@burksup
08 · CTA CLOSE

Send me your site

Awareness-CTA close. Warm-dark canvas earns the moment. Red CTA pill. One handwritten reassurance note. Designed for the end of a content carousel or as a standalone post when audit slots are open.

Caption · all platformsWant a straight read on your website? Send me the link. I'll spend a few minutes on it, tell you what stands out, and point out what I'd fix first. Plain English, no pitch. Even if we never work together, it should still help. @burksup
Square1080 × 1080
Audit · low friction BURKSUP

Send me
your site.

I'll tell you what stands out.

Plain English. No pitch.

Get the free audit →
@burksup · burksup.com
Portrait1080 × 1350
Audit · low friction BURKSUP

Send me
your site.

I'll tell you
what stands out.

Plain English. No pitch.

Get the free audit →
@burksup burksup.com
feed-posts.html · BurksUP social package Audit first. No pressure either way.