06 / Bio copy · BurksUP Design

Bios that sound like us.

Bios for the six platforms we're shipping to. Every one stays inside the platform's character limit (the count is on the right), uses the same three-beat structure — who we serve · what we make · how to start — and ends with the same on-ramp: the free audit. The voice card up top is the cheat sheet anyone writing future BurksUP copy should keep open.

The voice in one card.

We do say

  • "Same-day HVAC."
  • "Call now."
  • "Send me the URL."
  • "Plain English."
  • "You own it."
  • "Audit first."
  • "Three fixes, 48 hours."

We don't say

  • "Synergy."
  • "Solutions."
  • "Cutting-edge."
  • "Award-winning."
  • "Strategic partner."
  • "Best-in-class."
  • "Family-owned" as a hook.

Rhythm

  • Short. Then shorter.
  • One claim per sentence.
  • Numbers beat adjectives.
  • End on the ask.
  • One emoji max, only if it earns its keep — usually none.
  • Nick writes from "I". The company writes from "we".

Six platforms · paired bios

Company voice (we) · founder voice (I)

LinkedIn · Company page
2,600 char tagline · 2,000 char about

For the BurksUP Design company page. We-voice. Sells the offer, not the people behind it. Tagline is a single line — the about section earns the click.

Tagline 119 / 120

Websites for home service businesses that book jobs — not just exist. Audit first, build second, run third.

About ∼1,180 / 2,000
What we do. We design and build websites for home service businesses — HVAC, roofers, plumbers, electricians, landscapers — anyone whose phone needs to ring. Who it's for. Owners with a working site that says nothing. A vague hero. A phone number buried two scrolls down. Stock photos doing the work of trust. How we work. 1. Free audit. Send us the URL. We send back three fixes in plain English. No sales call unless you ask for one. 2. Build. New site in 3–4 weeks. Flat price. You log into the host. You keep the source files. You own the domain, the code, the contacts. 3. Care (optional). Two hours a month if you want us to maintain it. Cancel any time. Most builds don't keep us on retainer — by design. What we don't do. No GoHighLevel tenants. No "we host it forever." No held-hostage source files. No 12-month minimums. No call you back to upsell you on the audit. Start at burksup.com / audit.

LinkedIn · Nick
220 char headline · 2,600 char about

Nick's personal page. I-voice. Sets up the audit as the door he prefers people walk through. Reads like a real person, not a brochure.

Headline 202 / 220

Founder, BurksUP Design — websites for home service businesses that book jobs, not just exist. Send me your URL at burksup.com / audit; I'll send back three fixes in plain English.

About ∼1,030 / 2,600
I look at home service sites all day. It's the part of the work I never get tired of — opening a fresh URL, scrolling past the hero, finding the one thing that's burying the phone number. Usually the fix isn't a redesign. It's three sentences and a phone button. What I built BurksUP to do: → Design and ship sites that earn a call inside 8 seconds. → Hand the keys over at the end. Owner-owned, not vendor-owned. → Charge a flat price, not a retainer the client doesn't need. → Lead every relationship with an audit, not a sales deck. If you run a home service business and your site is fine but feels quiet, send me the URL. I'll send back the first three things I'd change — free, no follow-up unless you ask. burksup.com / audit

Facebook Page
255 char short · 50k char long

Facebook's "About" reads like an old-school business card. We keep the short version tight and use the long version to land trust signals — service area, what we don't do, the audit link.

Short description 238 / 255

Websites for home service businesses that book jobs — not just exist. Audit first, build second, monthly care if you want it. Owner-owned, no GoHighLevel tenants, no 12-month minimums. Send your URL: burksup.com / audit.

Long description ∼900 chars
BurksUP Design — websites for home service businesses. We design and build sites for HVAC, roofing, plumbing, electrical, landscaping and other home service operators across the U.S. Three ways to start with us: 1. Free audit — send the URL, get three fixes in 48 hours. 2. New build — flat price, 3–4 weeks, source files yours at the end. 3. Monthly care — optional, cancel anytime. What we won't do: → Lease you a tenant on a marketing-platform website. → Hold your source files or your contacts hostage. → Lock you into a 12-month "growth retainer." Service area: remote-first; client sites live in 14 U.S. states. Start with the audit: burksup.com / audit

Instagram
150 char hard cap

IG is the brutalist constraint — 150 characters for everything. We pack the value, drop the link, and let the feed do the personality. Line breaks are real, not commas.

Bio 149 / 150
Websites for home service businesses Built to book jobs, not just exist Audit first → 3 fixes in 48hr, free ↓ burksup.com / audit
Link-in-bio block (Linktree / IG link page)
Free audit · 3 fixes in 48 hours burksup.com / audit See the work burksup.com / work Read: the website you don't own burksup.com / journal / ownership Email Nick nick@burksup.com

Twitter / X
160 char bio

X likes a personality bio with a working link. We keep the same three-beat structure but in a more conversational register — and the URL eats most of the character budget honestly.

Bio 158 / 160
I look at home service sites all day. Mostly fixing them. Websites that book jobs, not just exist. Free audit, 3 fixes, no pitch. ↓ burksup.com / audit
Pinned-tweet copy ∼270 chars
Most home service marketers don't sell you a site. They lease you a tenant on theirs. Stop paying → site goes dark. I run a free audit for owners who want to find out which one they have. Send the URL. Three fixes in 48 hours, plain English. burksup.com / audit

Threads + Bluesky
500 char Threads · 256 char Bluesky

Same voice on both. Threads gets a longer line because it allows it. Bluesky's hard cap forces the shortest, sharpest version — which is honestly the one we like best.

Threads bio 388 / 500
Founder, BurksUP Design. I design and build websites for home service businesses — HVAC, roofers, plumbers, electricians. The goal is one thing: your site books jobs instead of just existing. Free audit, 3 fixes in 48 hours, plain English, no follow-up unless you ask. ↓ burksup.com / audit
Bluesky bio 238 / 256
BurksUP Design. Websites for home service businesses that book jobs, not just exist. Audit first — send the URL, get three fixes in 48 hours. Owner-owned. No tenants. No 12-month minimums. burksup.com / audit

Handles + display names

Same everywhere — except when the platform forces our hand
Platform Display name Handle Note
LinkedIn · Company BurksUP Design /company/burksup-design Hyphen because /burksupdesign was unavailable in 2024.
LinkedIn · Nick Nicholas Burks /in/nicholasburks "Founder, BurksUP Design" in headline, not the name.
Facebook BurksUP Design /burksupdesign Locked into FB URL early — keep it.
Instagram BurksUP Design @burksup Short handle. The display name carries the word "design".
Twitter / X BurksUP · Nick @burksup Founder-led on X. Tweets sign with "— n."
Threads BurksUP Design @burksup Inherits from IG.
Bluesky BurksUP Design @burksup.com Bluesky resolves domain-handles — own the .com handle directly.
bios.html · BurksUP social package Same three beats: who · what · how to start.