Carousels are where BurksUP's voice carries the furthest. Each is a 6-slide 1080 × 1350 portrait set — built for LinkedIn and Instagram first, with a cleanly shareable hero slide, three weight-bearing middle slides, a payoff, and a CTA. Theme rhythm holds: cream → dark → cream → dark → cream → red. Slide one earns the swipe; slide six asks for the audit.
C-01 · Industry insight
The website you don't actually own.
GoHighLevel, Duda-on-rails, the "we host it for you" pitch. We name the trap and show readers what the lease looks like once payments stop.
Caption · ready to copy
Most home service marketers don't sell you a site. They lease you a tenant on theirs.
Stop paying — site goes dark. Try to move it — there is nothing to move.
Six slides on the website-ownership trap most owners only see after the bill goes up. Save this for the next pitch you sit through.
#smallbiz · #homeservice · #ownyourstuff
01 · Covercream
BURKSUPIndustry · 6 slides
The website you don't actually own.
Read this before you sign with the next pitch.
Swipe →
Cover earns the swipe.
02 · The pitchdark
BURKSUP
01 / The pitch
"We'll build it, host it, and run your ads."
It sounds like a deal. One bill. One vendor. Site, hosting, CRM, calls — all on their stack.
02 / 06
Names the offer in their words.
03 · The twistcream
BURKSUP
02 / What you got
A login. A theme. A lease.
Not a website.
The domain may be yours. The code, content, contacts, and call logs — almost certainly aren't.
03 / 06
Reframe with one underlined word.
04 · What happensdark + stat
BURKSUP
03 / Day one without them
0
files you can take with you.
No theme export. No HTML. No CRM contacts unless they choose to release them. The "site" was a tenant view.
04 / 06
One big number. One human consequence.
05 · The fixcream + checklist
BURKSUP
04 / What ownership looks like
If they vanish, you keep the site.
→Your domain. Your DNS. Your registrar.
→Code on a host you can log into alone.
→CRM data exportable to CSV — today.
→Designer paid for work, not access.
05 / 06
Make the alternative concrete.
06 · Audit CTAred
BURKSUPAudit
Send me your site.
I'll tell you what you own.
Plain English. No pitch.
burksup.com / audit
Red final slide. One ask.
C-02 · Audit teaser
8 seconds. What I'd fix first.
The hero-stat we use everywhere, expanded. One headline number, four concrete diagnoses, one CTA.
Caption · ready to copy
You get 8 seconds on a home service site before a visitor decides if you're real.
If your hero is a stock photo and your phone number is two scrolls down, that decision is already made.
Four things I'd fix before lunch. Save this for the next time you redesign.
#homeservice · #webdesign · #conversion
01 · Coverdark + stat
BURKSUPAudit · 6 slides
8s
is all you get.
Four things I'd fix before they leave. Swipe.
Source · Nielsen Norman
Cover = the number alone.
02 · Fix #1cream + compare
BURKSUP
Fix #1 / Above the fold
Say what you do in 5 words.
Vague
"Welcome to our family-owned…"
Clear
"Same-day HVAC in Knoxville."
02 / 06
Before/after compare panel.
03 · Fix #2dark + phone
BURKSUP
Fix #2 / The phone number
If it's not tappable, it's not real.
(865) 555‑0142
Top of every page. Tap-to-call on mobile. No "contact us" pages between them and you.
03 / 06
Show the fix, not just describe it.
04 · Fix #3cream + arrow
BURKSUP
Fix #3 / The hero photo
A stock photo of a handshake says nothing.
STOCKSays nothing about you.
YOUR CREWSays everything before they read.
One photo of your actual truck beats five iStock heroes.
04 / 06
Two squares, one verdict.
05 · Fix #4dark + screen
BURKSUP
Fix #4 / Reviews above the fold
Trust lives above the fold.
★★★★★
"Arrived in 90 min. Fair price. Done." — Mary K.
★★★★★
"They explained it to my dad. Big deal." — Wes T.
05 / 06
Real reviews. Real names.
06 · Audit CTAred
BURKSUPAudit
Want me to look at yours?
Drop your URL. I send back the first three things I'd change — free, plain English, no follow-up call unless you ask.
burksup.com / audit
Audit. Same red. Same ask.
C-03 · Case study teaser
Greenline HVAC: 54 → 137 calls / mo.
A six-slide teaser pulled from a real work-page case study. Hero number, before/after screenshot, three decisions we made, link to the long read.
Caption · ready to copy
Greenline came in at 54 booked calls a month. Site was fine. Nothing was broken — it just didn't say anything.
We rewrote the hero, moved the phone number, and put one real photo above the fold. Same traffic. 137 booked calls in month three.
Full breakdown on the work page.
#casestudy · #homeservice · #localseo
01 · Covercream + portrait
BURKSUPCase study
Greenline HVAC went from 54 to 137 calls.
Same ad spend. New site.
Six slides on what we changed.
Swipe →
Number leads. Name supports.
02 · Beforedark + screen
BURKSUP
01 / The before
Fine. Nothing broken. Said nothing either.
vague heroweak CTA
02 / 06
Annotated screen mock.
03 · Decision 1cream
BURKSUP
02 / What we changed · 1 of 3
Rewrote the hero in 7 words.
Hero, new:
Same-day HVAC in Knoxville. Call now.
03 / 06
Show the actual copy.
04 · Decision 2dark
BURKSUP
03 / What we changed · 2 of 3
Phone number, every screen.
(865) 555‑0142
Sticky top bar on mobile. Tap-to-call. Phone-first design — because their customers call before they form-fill.
04 / 06
Same red button as everywhere else.
05 · Decision 3cream + polaroid
BURKSUP
04 / What we changed · 3 of 3
One real photo of the crew.
Greenline crew · 2026
Stock handshake → out. Phone-shot photo of two technicians at the truck → in. That single image moved trust more than any copy change.
05 / 06
Polaroid moment carries trust.
06 · Read morered
BURKSUPWork / Case
Full breakdown on the work page.
Wireframes, the rewrite, the analytics screenshot from month three. The whole receipt.
burksup.com / work
Drives to the work page.
C-04 · Service offering
What we actually do.
Founder-voice introduction to the BurksUP service ladder. Audit first, build second, run third. Each slide names one offering in one sentence.
Caption · ready to copy
I keep getting asked what "BurksUP" actually is.
We design and build websites for home service businesses. That's it. We don't lease you a tenant. We don't lock you into a stack. We hand you the keys.
Here's the ladder. Audit on top, build in the middle, monthly care if you want it.
#whatwedo · #homeservice · #webdesign
01 · Foundercream + portrait
BURKSUPFounder · 6 slides
For these people →
What we actually do.
In three lines. So nobody has to guess.
— Nick
Swipe →
Founder face. Founder voice.
02 · Auditdark + tag
BURKSUP
01 / The free audit
$0 · No follow-up
You send the URL. I send three fixes.
Plain English. 48 hours. No sales call unless you ask for one. Most owners take a fix or two and never speak to us again — that's fine.
02 / 06
The on-ramp. Always free.
03 · Buildcream + screen
BURKSUP
02 / The build
A new site. You own it.
→Designed and shipped in 3–4 weeks.
→On a host you log into. Not us.
→Source files handed over at the end.
→One flat price. No retainer required.
03 / 06
Ownership is the headline.
04 · Caredark
BURKSUP
03 / Monthly care (optional)
Two hours a month. Cancel any time.
New seasonal hero, new case study, updated reviews — we do the work; you stay on the site you own. Or don't. Most of our builds don't keep us on retainer, and that's by design.
04 / 06
No lock-in. Stated plainly.
05 · What we don'tcream + list
BURKSUP
04 / What we don't do
Just so we're clear.
×No GoHighLevel tenants.
×No "we host it for you forever."
×No held-hostage source files.
×No 12-month minimum contracts.
05 / 06
"Nos" sharpen the offer.
06 · CTAred
BURKSUPStart · Audit
Start where everyone starts. The audit.
No follow-up unless you ask.
burksup.com / audit
Same CTA across every carousel.
carousels.html · BurksUP social packageSix slides. One ask. Same ladder.