Social media package · BurksUP Design
A 32-post social package · 5 platforms · BurksUP voice
Built on the BurksUP visual brain. Cream-led, dark-supported, red as the pointer.
Audit · Preview · Rebuild · Care
@burksup
Cream canvas is the default. Warm dark earns authority moments. Red is a pointer, never a field. Gold appears once a deck, if at all.
Plain English. Sentence case by default. Tie back to trust, calls, leads, booked jobs. Lead with specific observation, not hype. Sound like a peer.
No agency speak. No emoji in core posts. No em dashes. No filler hooks. No fake stats. No “end-to-end digital transformation.”
Awareness → Audit → Preview → Redesign → Care. Most social posts close with the audit. Low friction first.
Every platform gets the same eight concepts at native dimensions. Carousels expand two of these to a full seven-slide arc. Stories carry the same hooks vertically. Bios anchor the language at each profile.
Your website should book jobs. Not just exist.
Most home service visitors decide whether to trust you in under eight seconds.
I look at home service sites all day. Here is the part most owners miss.
A few things stood out on the last ten home service sites I reviewed.
TV-mount install company. Same business. Two very different first impressions.
If you are renting your site on Go High Level, you may not own a single line of it.
Saturday morning. Coffee. Six audits queued. One owner at a time.
Want me to take a look? Send the link. I will tell you what stands out.
LinkedIn personal + page banner, Facebook page cover, Twitter/X header, Bluesky banner, Instagram nine-tile feed mosaic. Native dimensions, cream-led with one tagline + handle per surface.
Three hero variants per platform — bold pull-quote on warm cream, stat callout on warm dark, founder-led trust card. LinkedIn 1200×627, Facebook 1200×630, Twitter/X 1600×900.
All eight concepts rendered as 1080×1080 squares (Instagram, Facebook) and 1080×1350 portraits (LinkedIn, Instagram, Threads, Bluesky, Twitter/X). Layout variants cycle: pull-quote, big-stat, headshot, before/after, polaroid.
Carousel A: the Go High Level / website-ownership warning. Carousel B: the audit lens, three things owners miss. Both follow the BurksUP arc — hook, context, value × 3, tension, CTA — at 1080×1350.
1080×1920 verticals. Hook in upper third, content in the middle, tap-style CTA at the bottom with handle. Cream and warm-dark surfaces alternate. One red accent each. Built for Instagram Stories, repurposable to Facebook + LinkedIn stories.
Real BurksUP-voice bios at each platform's character limits: LinkedIn personal headline + about, LinkedIn page, Facebook page, Twitter/X, Instagram, Threads, Bluesky. Live character counters and link-in-bio recommendations.
Every artboard is drawn at the actual export size (1080×1350, 1200×630, etc.) and scaled for the page. The label under each preview shows the platform and the export dimensions in pixels.
Backgrounds, heroes, feed posts, carousels, stories, bios. Each file uses the shared assets/burksup.css system so the brand stays consistent.
Every post carries the @burksup handle, a single CTA, and on carousels a clean fraction indicator (1/7, 2/7 …). Swap in the licensed font files (Lektorat, PP Neue Montreal, Tentang Nanti One) for production renders.